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What makes your heart beat faster? What do you have a burning desire for—and what do you want to avoid at any price? Especially in difficult times, it is important to polish your own image and position yourself clearly as a brand. The key lies in Human Branding. This technique makes the secrets of success achievable for everyone; with it, you can clearly identify your uniqueness. You will learn how you can live your unique characteristics and make them tangible for others. With Human Branding, you are sure to reach your goals, both in your professional and private life.
The book is now in its 5th edition, a completely revised and supplemented new edition, which has just been published.
"In an engaging and humorous manner, Jon Christoph Berndt® describes how a person can become a brand. Every one of us is unique. The author assures us that this is something you can see and feel."
Sabine Asgodom, PR expert and bestselling author
"For many people it will become increasingly more important to recognize their uniqueness and consciously develop it. The renowned expert Jon Christoph Berndt® leads you systematically through the process to turn yourself into a brand."
Dr. Dieter Herbst, communications coach and honorary professor at the Universität der Künste Berlin. [University of the Arts, Berlin]
"The brand expert leads you to become conscious of your own potential. Checklists, guidelines for actions, and downloads from the website provide additional valuable assistance."
"The book explains to the reader how he can become an unforgettable brand ... successful and believable."