Jon Christoph Berndt®


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Profitable power times two:

Workshop "Future-ready"

Video verlassen

Incentive-Workshop Future-ready:

How to navigate through the digital transformation!

Also at your company the hate virtues No. 1 ("We’ve always done it like this!") and No. 2 ("We’ve never done it like this!") have to stop! Prof. Henkel and JCB explain and every participant will feel caught: "They mean me!" Exactly, who else? And they develop the master plan for your future readiness in the digital as well as the analog world.

Content of the incentive-workshop—as an alternative to the keynote lecture or afterwards

  • It is time to stop just talking about "digital" and "transformation"
  • How to tackle the change
  • How to turn resisters in the company into enthusiastic subscribers
  • How to turn all employees into ambassadors of the new thinking and action
  • How to be ready for a prosperous future

What your future-ready participants take away

By the way: who laughs, learns. We guarantee both.

About Prof. Dr. Sven Henkel

The economist is the chair for the Customer Behavior and Sales department at the EBS University for Business and Law, where he is also the director of the Institute for Transformation in Business and Society (INIT). He is also a permanent lecturer at the University of St. Gallen (master level) and faculty member of its executive school (emphasis: branding and marketing communication). He is involved in diverse long-term projects at St. Gallen’s Center for Customer Insight. His research and work is mostly in the areas of brand leadership, behavioral branding, and sales psychology. Additionally, Professor Henkel is an academic advisor for brandamazing. His articles are regularly published by internationally recognized journals.

Book JCB
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